LeaseQ Partners with SEFA

LeaseQ logo Supply & Equipment Foodservice Alliance logo




SEFA members gain access to automated tools for equipment leasing and financing

BURLINGTON, Mass., and BARRINGTON, Ill. – (June 4, 2018) – LeaseQ, the online marketplace for equipment financing, and SEFA, LLC, a nationwide network of leading supply and equipment dealers and manufacturers, today announced a partnership to bring financing automation to SEFA members. The LeaseQ platform allows SEFA members to capture instant, competitive lease and loan quotes for their customers, and manage financing opportunities from quote to close.

“SEFA goes above and beyond in offering value to their members, from impactful shows and trainings, to financing programs. We are honored to be their partner, and look forward to providing their ever-growing member base with access to our signature white-glove service and suite of automated tools to make equipment financing fast and easy,” said Vernon Tirey, co-founder and CEO of LeaseQ.

Founded in 1986, SEFA is the industry’s leading foodservice buying, marketing and training group. SEFA serves more than 60 members, and has more foodservice equipment and supplies dealers in the top 100 than any other buying group. Their mission is to enhance the profitability and competitiveness of their members, while providing loyalty and growth to their supplier partners.

“SEFA is distinct in that we offer our members value, technology and resources with a personal touch, which is why partnering with LeaseQ was such a natural fit,” said Sandra VanBuren, Director of Strategy & Business Operations at SEFA. “With LeaseQ, we are excited to offer a robust, automated equipment financing program to our members today and in the future.”

While a few of SEFA’s members were already using the LeaseQ platform, Lafayette Restaurant Supply is among the first to take advantage of the platform since the partnership began.

“LeaseQ installed a tablet-based kiosk in our showroom, took the time to train our staff on-site to get the most out of the platform, and has a team available for ongoing support. Our customers can now apply using one free application, receive instant quotes from leading lenders and get financing faster than ever before. That’s powerful for us and for our customers,” said Heather Isham, Sales & Marketing, Lafayette Restaurant Supply.

Equipment financing is available through the LeaseQ platform for all SEFA members. Learn more and get started at

About LeaseQ
LeaseQ is the online marketplace for equipment financing, connecting buyers, sellers and lenders to make acquiring equipment fast and easy. The LeaseQ platform is a free, cloud-based SaaS solution with a suite of on-demand solutions for the equipment financing industry, including instant quotes, automated notifications and summary business reporting. LeaseQ representatives provide deep expertise and a white-glove treatment to streamline the purchase and financing of equipment across a broad array of vertical industry segments. Learn more at

SEFA, LLC (Supply & Equipment Foodservice Alliance) is a nationwide network of leading supply and equipment dealers and manufacturers. Founded in 1986, SEFA has grown to be the industry’s leading foodservice buying, marketing, and training group. Learn more at

MEDIA CONTACT: Kelsey Williams
Matter Communications | 971-361-9606
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